Digital media for Hospitals and its present day utility

Digital media for Hospitals and its present day utility.

Digital connectivity for health is useful because it bridges the gaps between the patients and their care givers. Health departments have started to focus on investing in digital alternatives to engage with their patients.

Digital for healthcare can help connect through different mediums including wireless, digital, electronic, mobile, tele health and refers to a conceptual model for health management where devices, services or interventions are designed around the patient’s needs and health-related data is shared, in such a way that patients can receive care in the most pro-active & efficient manner possible.

Few of the digital tools for healthcare include telehealth, remote patient monitoring tools, wearable technology, secure messaging tools, mobile apps, and other digital tools that help connect patients to their providers.

Mobile Health Technology Supports Patient Engagement where providers can connect with one another to share insights, expertise, and knowledge for enhancing patient care. For example, a provider in a rural setting might consult a clinician in a larger, city-based hospital. The hospital clinician may have knowledge, equipment, or specialist expertise that the rural healthcare provider may lack, making telehealth consult ideal for patient care.

Patients have reported high satisfaction with telehealth, as the technology makes it easier for them to access basic healthcare needs on convenient technology platforms. In some cases, it allows patients to access care when they otherwise would have gone without.

In fact, patients are asking for access to telehealth more and more, as per a recent survey. Seventy-seven percent of patients have requested access to some sort of telehealth because the tools increase their access to care.

Secure messages are not stand-ins for provider care, but they can mitigate patient concerns. In some cases, secure messages can let a patient know that they do not necessarily need to visit the doctor’s office, saving both patient and medical industry time and money.


Does technology Present Opportunities for Improved Patient Engagement?

Yes, it empowers the patient with information and online connectivity for their healthcare needs. Benefits of this go beyond the logistical factors, they also improve the way patients interact with and perceive their healthcare. When patients manage their own health using connected digital tools, patient empowerment and self-efficacy increase.

Improved patient empowerment is usually the result of using wearables, remote patient monitoring devices, or diet and fitness apps (although self-efficacy improvements are not limited to those tools).

The above-mentioned technologies put patients in charge of their own care. For example, a fitness wearable helps a patient set her own fitness goals and track her progress toward those goals. A remote patient monitoring system will alert a diabetic patient when his sugars are too high, allowing the patient to make the necessary adjustments.

Increases in patient empowerment occur because these tools directly connect patients with their providers’ efforts to improve wellness.

Connected health tools make patients accountable for their own health actions by providing an immediate view of where patients are falling short on their wellness path. Connected health can also help patients adjust their efforts.

Surveys has founded that patients are intrigued by connected health tools because they help promote self-efficacy. A 2017 Accenture survey found that patients want convenient access to care, better patient education, and avenues to manage their care on their own.

With the rising tide of consumerism in healthcare, providers are likely to continue their foray into digital health. These tools will allow patients to more easily and conveniently access their care while playing a key role as an arbiter of wellness.


Social media benefits in a NUTSHELL for patients and Healthcare :-

Cost Effective
Social media sites can be effectively used for medical marketing to reach the right patient and as a promotional platform at a cost that is a fraction of the cost when compared to traditional marketing, mainly because of lack of targeting involved with traditional marketing channels

Support Groups
A lot of patient support groups and forums have cropped up on Social media including Facebook and like. Doctors and Hospitals can get benefit by posting free relevant content in these groups.

General Awareness and Medical Information
People are using the internet as a means to know more about their condition and seek help. While all the available information might not always be genuine, it can provide people with some advice to get started with. Extensive reach for the medical practitioner Social media is a great tool to widen your reach to expand your practice. A local doctor in a remote rural area may come across a patient with an unusual set of symptoms and may require the opinion of a specialist. This being just one example how social media can change the HEALTHCARE PICTURE as we see it today.

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