Blogs

How to Market for Healthcare Even if Businesses are facing challenges due to COVID 19 ?

How to Market for Healthcare Even if Businesses are facing challenges due to COVID 19 ?

As I sit back in my office, all alone due to the lockdown and wonder if we still have it in us to digitally market for us and our healthcare clients. We had been doing well before the lockdown, howeve

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Digital Reach for your Business when the World is Facing Corona.

Digital Reach for your Business when the World is Facing Corona.

Today the world faces imminent threat in the form of Coronavirus infection gripping different parts of the world with a lot of cases now surfacing in Mumbai,  Maharashtra, and India as well. &nbs

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Understanding the Indian Consumer : From the Digital Healthcare marketing perspective

Understanding the Indian Consumer : From the Digital Healthcare marketing perspective

ASTROLOGY, BOLLYWOOD, CRICKET and DEVOTION are the most common content which is accessed by an Indian consumer online. Therefore HEALTH is clearly not a priority. Also statistics worldwide have showca

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How Doctors can get a 5 STAR review for their CLINIC or HOSPITAL on GOOGLE MY BUSINESS

How Doctors can get a 5 STAR review for their CLINIC or HOSPITAL on GOOGLE MY BUSINESS

If you are a Doctor practicing at multiple clinics, or who works out of his individual clinic, the below rating on GOOGLE MY BUSINESS, will boost your CLINIC’s ONLINE reputation. Data clearly sh

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At Digital Saline we Guarantee Success of Your Orthopedic Practice!

At Digital Saline we Guarantee Success of Your Orthopedic Practice!

We can surely better your orthopedic practice! At Digital saline our team is trained to deliver online marketing strategies to suit your medical requirement.f “Orthopedic surgeon in Mumba

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The Indian Healthcare industry 2020 and Factors Contributing to its Continued Success

The Indian Healthcare industry 2020 and Factors Contributing to its Continued Success

The Internet has not only arrived but our dependence on it is growing with each passing day.  In the medical fraternity itself, there is a big shift from the doctor who walked around with a st

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Corporate Health Plan - The Changing Demands for Workplace Wellness in Today's Digital Times

Corporate Health Plan - The Changing Demands for Workplace Wellness in Today's Digital Times

Corporate wellness or Workplace wellness is an organizational policy designed by a corporate to keep their workforce healthy. Today in India, workplace wellness is taking cognizance. From the Indian P

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Google Ads For Doctors - 3 Key Points to Get it Right

Google Ads For Doctors - 3 Key Points to Get it Right

Healthcare marketing is governed by different regulation. The HIPAA regulates the medical practice in US and in India there is the Medical Council of India or the recently formed National Medical

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Is the Aging Population of India Ready for Digital Healthcare?

Is the Aging Population of India Ready for Digital Healthcare?

Good health and mobility is what everyone continues to hope for as they age. In today’s times, good health is not just a prayer. Good health is a way of life which can be achieved with th

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India (2020): Among the Best Countries for Medical Tourism

India (2020): Among the Best Countries for Medical Tourism

The world is shrinking. Not in terms of size but surely in terms of availability. No longer are products and services confined to a locality. Technology and travel have initiated a major shift in worl

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Going Digital - A Thrust or Threat to Pharmaceutical Sales / Medical Representatives

Going Digital - A Thrust or Threat to Pharmaceutical Sales / Medical Representatives

On the onset, the emerging digital era has rendered redundancy and irrelevance in many professions. One of them being threatened is the job of the Medical Representative (MR) who has dominated the Ind

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The Rise and Acceptance of Telemedicine in India

The Rise and Acceptance of Telemedicine in India

India's healthcare sector is anticipated to grow at the Compound Annual Growth Rate (CAGR) of 29% between 2015 and 2020 thus becoming a US$280 billion industry as per the Statista.com. But these f

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Neck Pain Incidences Increasing with Digitalization

Neck Pain Incidences Increasing with Digitalization

Are you Internet savvy? If no, you will be the dinosaur of the online world. Today, the young and not so young use their mobiles, ipads, laptops, at work and at home. There is a vast amount of thin

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Growing Reliance on Digital Technologies in Healthcare

Growing Reliance on Digital Technologies in Healthcare

Mahatma Gandhi once said “Be the change that you wish to see in the world.” In today’s times, accepting changes in the digital world and integrating oneself with it, is the primar

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Mental Health in Digital Times

Mental Health in Digital Times

Mental health is a person’s condition with regard to their psychological and emotional well-being. Mental health includes our emotional frame of mind, our psychological state, and our social

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Handling Diabetes in the Growing World of Internet and Digital Advances

Handling Diabetes in the Growing World of Internet and Digital Advances

Worldwide, around 422 million individuals suffer from diabetes mellitus, as per the statistics of World Health Organization (WHO) in 2016. Of this, 85-90% have Type 2 diabetes. India today, ranks a

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Self Diagnosis via Internet - A dangerous game

Self Diagnosis via Internet - A dangerous game

From traditional home remedies to searching the net for modern medicine, there has been a major lateral shift in the self-diagnosis and self-cure adopted by patients. Abundant healthcare marketing and

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How to Find the Most Suitable Healthcare Advertising Agency for your Medical Business?

How to Find the Most Suitable Healthcare Advertising Agency for your Medical Business?

The Healthcare industry constantly pursues the recent technological development. Whether it’s a new treatment, improved treatment, a groundbreaking facility or an expansion of physician speciali

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Are you in Search for a Reliable Healthcare Marketing Agency?

Are you in Search for a Reliable Healthcare Marketing Agency?

One percent of all Google searches are related to medical symptoms. Every day there are approximately 3.5 billion Google searches online related to medical information only. Currently, with over 46

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3 Ways to Effectively use the Digital Platform for Medical Marketing

3 Ways to Effectively use the Digital Platform for Medical Marketing

Medical marketing or rather medico-marketing is a term commonly used in the Pharmaceutical business vocabulary. A good pharmaceutical company has a medical team who work for a hand in glove with the m

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5 Ways to use the Digital Platform for Medical Advertising

5 Ways to use the Digital Platform for Medical Advertising

Any advertising done with respect to medical or healthcare sector would undergo scrutiny for the claims the company makes for their products or services. It is easier for OTC or over the counter produ

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5 easy ways of leveraging the Digital Medium for Pharmaceutical Marketing

5 easy ways of leveraging the Digital Medium for Pharmaceutical Marketing

Pharmaceutical Marketing has always been about concept selling. A lot of budget for a multinational innovator pharmaceutical company is spent on research and development. And it is a known fact that v

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7 Reasons Why Doctors Should have a Digital Presence

7 Reasons Why Doctors Should have a Digital Presence

Like all things today, the market has moved online and it makes sense that you market for your business where the eyeballs are. Digital Marketing for Doctors takes into account this aspect and works t

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7 Benefits of Digital Marketing for Hospitals and How to Achieve Them

7 Benefits of Digital Marketing for Hospitals and How to Achieve Them

Digital is a part of all aspects of our life today. Our social life is dominated by social networks, likewise there are networks that people use for work related networking. Healthcare isn’t any

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What are the Best Ways to Improve Healthcare Marketing?

What are the Best Ways to Improve Healthcare Marketing?

Digital as a part of life Digital is a part of all aspects of our life today. Our social life is dominated by social networks, likewise there are networks that people use for work related networkin

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Successful Healthcare Marketing Agency

Successful Healthcare Marketing Agency

Evolving trends for marketing of Healthcare businesses If you have a healthcare business that you are responsible for, you would be looking at different ways to effectively market and reach out to

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Digital media for Hospitals and its present day utility

Digital media for Hospitals and its present day utility

Digital media for Hospitals and its present day utility. Digital connectivity for health is useful because it bridges the gaps between the patients and their care givers. Health departments have st

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Digital Marketing for Pharmaceutical Companies

Digital Marketing for Pharmaceutical Companies

“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs Like all other businesses, the

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How FMCGs benefit from digital marketing ?

How FMCGs benefit from digital marketing ?

2018 E-Commerce statistics revealed that 4 out of every 10 purchases (including all product categories) are made using an online platform . FMCG companies depend heavily on these platforms for generat

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Easy and free ways for doctors to connect with patients online

Easy and free ways for doctors to connect with patients online

Internet has influenced everyone’s life right from households to small local businesses and multinational companies; health care is not an exception, you may come across increasing number of hea

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Free E-Book

To help you understand the digital space and its impact on healthcare, we have compiled an E-book, which has valuable insights to help you in your digital marketing journey. It has the right knowledge and tools being discussed which you can use to learn and grow.

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